Common Pitfalls of Plastic Surgery

Common pitfalls of plastic surgery are those involving before and after pictures with photographic tricks or attractive models instead of the surgeon`s patients, that are publicly displayed in printed ads, online advertisement or broadcasted by TV, audio-visual or specific tele-shopping and infomercials.health

Before and after pictures are useful to help you make the decision to have cosmetic surgery when they are real, but not advisable as criteria to select a surgeon, since no ethical surgeon can guarantee results this way, but if so, be sure to get his promises in writing.

Fake testimonials implying that anyone can get these results of people sharing their experiences may only be a marketing plan whether viewed on TV, through the internet, heard on the radio or at the surgeon`s office; they have a powerful influence in the patient`s final decision. Pitfalls can not be easily detected due to the impossibility to verify the authenticity of any given testimonial or the identity of the `happy patients`.

Because the purpose of testimonials are considered to be a way to solicit patients, most professional societies and State medical boards prohibit the use of testimonials to advertise Plastic Surgery. The American Society of Plastic Surgeons (ASPS) considers this marketing tool a violation to the code of ethics of 97% of certified surgeons certified by the American Board of Plastic Surgery, members of ASPS.

Impressive sounding surgeon`s credentials or a plastic surgery procedure that does not name the surgeon may be listed as pitfalls of plastic surgery. While it is obvious to expect that a surgeon has the proper training, credentials and experience to provide the plastic surgery procedure or service you are seeking, remember that many physicians may call themselves plastic surgeons or cosmetic surgeons with training. In fact, in most states any physician may perform any procedure without peer scrutiny and no training requirements.

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